Lifelong Indie
Hacker. Agency Owner.
Consultant. Coach. Creator. Nomad.
✨

Over the last ten years I have worked cross functionally across agency, start-up, and consulting roles, operating various businesses of my own or collaborating within small teams while travelling extensively and exploring my inner philosophy (see full bio).

These experiences have showed me that almost nothing in professional life happens in silo; spiritual alignment and intrinsic factors are essential to maximizing the technical and tactical aspects of business building. I've shaped my consulting approach and core business philosophy around this key insight, and as such, have pointed my approach towards peeling back critical layers to understand what levers to pull for the betterment of my clients.

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Excel in The New Economy. Bring your business to new heights. Create more freedom. Live the future of work.

Future economies will operate much differently than what most people are accustomed too. The days of clocking in to do medial, routine based tasks are over, and the building blocks of business are now structured much differently. Anyone can now start a business and make significant strides if they are focused in the right areas, in the right headspace, and leveraging the right tools. As a founder, agency owner, consultant, coach, and creator, my motivation is to align these three pillars. I call this "The Sension Approach: Spiritual, Technical and Tactical." In the right context, this can be a massive unlock for long term, sustainable, growth.

3

Start-Ups

3

Agencies

70+

Projects

10

Years

Coaching, Strategy and Execution
For Every Facet of Growth.

I've structured my service offering to tackle the most critical areas of business building; connecting with customers, streamlining needle moving processes, finding great people, building great products, and optimizing the engine that drives every single initiative; the mindset and philosophy of the owner.

Advertising

Advertising has traditionally benefited most from the power of AI and that has only been amplified in the last five years. Infusing this force of leverage with the story behind your brand and business is the key to unlocking genuine connection at scale. I'll help you develop A breakthrough advertising strategy that puts you top of mind for the people you aim to serve.

Operations

Leverage thinking is how you scale operations efficiently and effectively, and that requires a top down approach to systems. What inputs create the highest outputs? How do we streamline those inputs? These are the questions I help you answer and the answers I help you implement.

Recruiting

I've been working with candidates and companies for the last decade to help refine their professional approach and uncover hiring / employment opportunities. With the rapid rise of automation / AI, hiring processes and company needs are changing. I incorporate what's to come with what has worked in the past to move the needle on measurable hiring goals.

Product
Management

Getting a product, website, or service off the ground requires a lot of moving parts working in alignment. It starts with your desired impact and is elevated by the details and nuances that come with building in a structured, agile, and targeted fashion. I take a quick-to-market approach to getting your product or service off the ground.

Performance
Coaching

Struggling to stay focused? Or understand what to focus on? Or maybe you're constantly burning out and feel like you're not getting anywhere at all. The mind is a powerful vehicle, driven in harmony with those tactical business building muscles. The philosophical context in which you approach growth is just as important as the skills that you are implementing. My goal is to help you unlock the perspective that keeps you operating at a very high level.

I operate and grow diversified businesses across the consulting, agency & start-up space, with a commitment to social impact.

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The
Sension
Approach.

Spiritual
Growth

In the age of AI, how we conceptualize work and wellness sets a key foundation. I take a multi-activation approach to consulting, which includes breaking down and resolving mindset barriers, instilling breakthrough thought frameworks, and shattering limiting beliefs.

Tactical
Execution

If there's a technical or tactical challenge in your business a life coaching philosophy isn't going to address it. Depending on the problem, i'll help clients develop tactical muscles or get my hands dirty to help solve present problems in the business. This can encompass anything from design, development, advertising, CRO, etc; any high-value service that solves a high value problem.

Technical
Prowess

Machine learning, automation, low-code and various domain specific programs have opened up a new playing field for founders, owners, solopreneurs & multipreneurs alike, creating significantly higher levels of efficiency while minimizing the amount of people needed to grow a company. This makes the plan and the process far more important than any individual action. Adopting a future-of-work centered approach to business and team building is a critical part of creating leverage.

My Process: Simple, systemized, focused.

Process is everything. So is simplicity. That's why I keep it simple and dial into what matters from day one. Let's find out if we can work together to bring your workflow to new and exciting heights.

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1

Free Strategy Call
Discovery Survey

This is where we get together via zoom so I can learn about your business, your barriers, and your goals for the future. You can ask questions to get to know me better if needed.

2

Video Proposal

I'll send you a recorded video proposal describing what a productive (and profitable) relationship might look like. You can review, and decide if you'd like to move forward with the service.

3

Bi-weekly Sessions
Breakthrough Blueprint

I'll provide you with a breakthrough blueprint, outlining the full strategy moving forward. We'll do bi-weekly strategy sessions, and i'll provide you with reports on a monthly basis if relevant.

15 Minutes
Hustle Victim
You've fallen victim to the hustle. Things are going okay but you're burning out and wondering how you can sustain in the long term.
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15 Minutes
Promised Land
You've had some success but you're looking to accelerate and make your way to the promised land.
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15 Minutes
New Begginings
You're trapped in a business or job you don't like and you want to start fresh by doing something new.
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Sension Consulting By Nicholas Alexander 
Macaskill

"Sension Consulting is a term meant to convey the unique approach that I take to growth consulting. By taking a multi-dimensional approach to consulting, and placing consideration on spiritual, technical, and tactical factors, The Sension Approach achieves holistic activation, creating long lasting change in the businesses and lives of those in which it integrates."
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